E-Business Implementation Strategies in Kenyan Firms

ISBN-13: 9783847312116 / Angielski / Miękka / 2011 / 268 str.

John Kennedy Muteti

Opis

This book explains how in recent times, most business firms has grown and survived with the ultimate goal of shareholder wealth maximization. In order to achieve this goal business firms have embraced new technologies to fend off new competitors, reinforce an existing competitive advantage, or just create wealth in new markets. Dr Muteti gives a choice of appropriate business strategies requires a thorough understanding of how the chosen strategy can create economic value for the firm. Electronic business which is a relatively new concept stemming from the Knowledge Economy and one of the most significant opportunities that new computing technologies present to business firms. E-business enables business firms to conduct business transactions electronically, and promote operational flexibility and become more efficient. The author elucidates how E-business implementation is currently in a relatively immature state in Kenya because of many small businesses and a few large firms which necessitates that different sets of E-business drivers be applied than those applied in developed countries. This book is highly recommended for the economist, scholars and students in University

O autorze

Dr Muteti is an experienced multi disciplinary professional with international exposure. He holds a Doctorate in Business Management from Nelson Mandela Metropolitan University, South Africa and MA in Economic & Social Studies from the University of Manchester, UK. He is HOD Development Studies at the Catholic University of Eastern Africa, Kenya .