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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness...

This book contains the most comprehensive reviews on the latest development of switchgrass research including the agronomy of the plant, the use of endophytes and mycorrhizae for biomass production, genetics and breeding of bioenergy related traits, molecular genetics and molecular breeding, genomics, transgenics, processing, bioconversion, biosystem and chemical engineering, biomass production modeling, economics of switchgrass feedstock production etc. The book will be of interest and great value to the switchgrass research communities in both academia and industry and a handbook for...

This is the first in-depth global study of women's football across the world. This collection considers women's football, in fifteen countries worldwide, in a global context, and analyzes its progress, challenges and problems it has faced.

It shows how women's football has made a significant contribution to the emancipation of women's football in many countries. It also traces the evolution of women's football in face of resistance, rejection and prejudice and describes women footballer's struggle for equal rights in a male dominated football world.

The Politicisation of Sport in Modern China: Communist and Champions is the first book in English which examines in chronological order key issues in sport in the People's Republic of China from 1949 to 2012 in the context of Chinese history, politics and society.

It explores the complexity of Chinese sport including the sovietisation of Chinese sports policy and practice; the emergence of the ‘two Chinas’ issue; the Cold War, the Cultural Revolution, sports diplomacy and sports militarism; China’s turbulent journey of participation in the Asian Games and in the...