Wyniki wyszukiwania:

The Presidency in the Era of 24-Hour News examines how changes in the news media since the golden age of television--when three major networks held a near monopoly on the news people saw in the United States--have altered the way presidents communicate with the public and garner popular support. How did Bill Clinton manage to maintain high approval ratings during the Monica Lewinsky scandal? Why has the Iraq war mired George Bush in the lowest approval ratings of his presidency? Jeffrey Cohen reveals how the decline of government regulation and the growth of Internet and cable...

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives...

In the villages and small towns of Oaxaca, Mexico, as in much of rural Latin America, cooperation among neighbors is essential for personal and community survival. It can take many forms, from godparenting to sponsoring fiestas, holding civic offices, or exchanging agricultural or other kinds of labor. This book examines the ways in which the people of Santa Ana del Valle practice these traditional cooperative and reciprocal relationships and also invent new relationships to respond to global forces of social and economic change at work within their community.

Based on fieldwork he...

Around the globe, people leave their homes to better themselves, to satisfy needs, and to care for their families. They also migrate to escape undesirable conditions, ranging from a lack of economic opportunities to violent conflicts at home or in the community. Most studies of migration have analyzed the topic at either the macro level of national and global economic and political forces, or the micro level of the psychology of individual migrants. Few studies have examined the "culture of migration"--that is, the cultural beliefs and social patterns that influence people to...

Emphasizing sustainability, balance, and the natural, green dominates our thinking about ecology like no other color. What about the catastrophic, the disruptive, the inaccessible, and the excessive? What of the ocean's turbulence, the fecundity of excrement, the solitude of an iceberg, multihued contaminations? Prismatic Ecology moves beyond the accustomed green readings of ecotheory and maps a colorful world of ecological possibility.

In a series of linked essays that span place, time, and discipline, Jeffrey Jerome Cohen brings together writers who illustrate the...

Stone maps the force, vivacity, and stories within our most mundane matter, stone. For too long stone has served as an unexamined metaphor for the "really real" blunt factuality, nature's curt rebuke. Yet, medieval writers knew that stones drop with fire from the sky, emerge through the subterranean lovemaking of the elements, tumble along riverbeds from Eden, partner with the masons who build worlds with them. Such motion suggests an ecological enmeshment and an almost creaturely mineral life.

Although geological time can leave us reeling, Jeffrey Jerome Cohen argues that...