Twilight of the Goods - Economies in the Shadow of Greed for Profit

ISBN-13: 9786134975919 / Angielski / Miękka / 2018 / 420 str.

Joerg Kraigher-Krainer

Opis

A consumer behaviourist speaks out on the subject of consumer society. In his comprehensive pamphlet, Jörg Kraigher-Krainer, a trained marketer and economics professor, explains the difference between market economy and profit economy and the difference between marketing committed to the customer and marketing that is merely looking for new tricks to seduce customers and boost sales. His controversial theses are underpinned by numerous scientific studies-some of which are presented to a wider public for the first time in this book. Kraigher-Krainer appeals to industry to not only seek innovation, but also to renew itself in view of completely new framework conditions and to shelve the obsolete model of the company as money production machine. His proposed solutions involve intelligent consumption in affluent countries and redirecting an entrepreneur's creative power to the pressing questions of a globalised economy and the resulting global responsibility. After all, we are all in the same boat or on the same planet and the idea of the selfish profit maximiser is a dangerous chimera.

O autorze

Kraigher-Krainer, Joerg
Priv. -Doz. Prof. (FH) Dr. Jörg Kraigher-Krainer worked as a marketing manager in the business world for 15 years. Today, he teaches and researches the subjects of customer focus and consumer behaviour at different universities. In 2006, he attained the postdoctoral qualification in Business Administration from the University of Graz.