An approach for examining the third-person effect hypothesis » książka
An approach for examining the third-person effect hypothesis
ISBN-13: 9783639160871 / Angielski / Miękka / 2009 / 168 str.
This book is based on the theoretical framework that third-person perceptions are largely influenced by motivational components and cognitive ability, which vary by perceivers (the self-based approach) and comparison targets (the other-based approach), and the relationship between them (the self-other relationship-based approach). Specifically, this book examines how third-person perception differs by comparison targets, called the other-based approach, when a specific group is exclusively relevant or irrelevant to a particular media message. The findings summarized this book have important implications for future studies about the relationship between the perceptual components and behavioral components of the third-person effect. In conclusion, communication researchers should account for the variance of the third-person perception by the comparison target when they predict which behavior to examine as a measurement of the behavior third-person effect.
This book is based on the theoretical framework thatthird-person perceptions are largely influenced bymotivational components and cognitive ability, whichvary by perceivers (the self-based approach) andcomparison targets (the other-based approach), andthe relationship between them (the self-otherrelationship-based approach). Specifically, thisbook examines how third-person perception differs bycomparison targets, called the other-based approach,when a specific group is exclusively relevant orirrelevant to a particular media message. The findings summarized this book have importantimplications for future studies about therelationship between the perceptual components andbehavioral components of the third-person effect. Inconclusion, communication researchers should accountfor the variance of the third-person perception bythe comparison target when they predict whichbehavior to examine as a measurement of the behaviorthird-person effect.
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