On Promoting Effective Business Leadership

ISBN-13: 9786202555272 / Angielski / Miękka / 2020 / 92 str.

Imane Zeryouh

Opis

This research is an assessment that describes the level of Intercultural Communicative Competence of ENCG (Ecole Nationale de Gestion et de Commerce) students. Due to globalization, media, technologies, and economic growth, English has become the lingua franca that bridges global relations and interactions. Thus, despite the linguistic situation of any society or speech community, teaching English is crucially essential for developing intercultural communication, which is in the recent agenda of successful education. In this case, this study focuses on English for Specific Purposes (ESP) since it is used in the syllabus of ENCG. It seeks to shed light on the role of culture in English teaching, this pedagogic activity is referred to by Byram (1997) as intercultural communication, and the person who attains this attribute is dubbed an intercultural speaker. Through their studies, ENCG students may develop or possess skillful practical and managerial skills; however, this does not mean they have the Intercultural Communicative Competence, which is a prerequisite criterion in evolving a professional profile, and therefore efficient leadership in intercultural workplace environment.

O autorze

Zeryouh, Imane
Imane Zeryouh, a student researcher, received an MA degree in Language, Communication and Society from Sidi Mohamed Ben Abdellah university, and pursuing her Doctoral Studies in the same institution. Her fields of interest are Communication Studies, Educational Technology, Student Development, Business Leadership, and Digital Marketing.