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Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

Alexander the Great became king of Macedon in 336 BC, when he was only 20 years old, and died at the age of 32, twelve years later. During his reign he conquered the Achaemenid Persian Empire, the largest empire that had ever existed, leading his army from Greece to Pakistan, and from the Libyan desert to the steppes of Central Asia. His meteoric career, as leader of an alliance of Greek cities, Pharaoh of Egypt, and King of Persia, had a profound effect on the world he moved through. Even in his lifetime his achievements became legendary and in the centuries that following his story was told...

Plato's Symposium, written in the early part of the 4th century BC, is set at a drinking party (symposium) attended by some of the leading intellectuals of the day, including Aristophanes, the comic dramatist, Socrates, Plato's mentor, and Alcibiades, the brilliant but (eventually) treacherous politician. Each guest gives a speech in praise of the benefits of desire and its role in the good and happy human life. At the core of the work stands Socrates' praise of philosophical desire, and an argument for the superiority of the philosophical life as the best route to happiness. This edition...