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Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success
ISBN: 9780749473785 / Angielski / Twarda / 2014 / 280 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Excellence Awards. This book presents 34 case studies of recent winning campaigns in twelve categories (2011-2014) from companies including McDonalds, Mercedes, and Unilever. Although each case encompasses examples of different marketing techniques, all share great strategic thinking, creativity, and execution. The chapters are introduced by a leading marketing director who has previously judged the awards and offers thought provoking answers to questions such as "What are the key... Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Excellence Awards. This book presents 34 cas... |
cena:
233,29 zł |
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Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
ISBN: 9780470060278 / Angielski / Twarda / 2007 / 388 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it's likely that some operate in yours.
Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here... Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because the...
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cena:
174,67 zł |
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