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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness...

The International Association of Protective Structures (IAPS) was launched on 1 October 2010 in Manchester, UK during the first International Conference of Protective Structures. The primary purpose of IAPS is to bring researchers and engineers working in the area of protective structures together, and to promote research and development work for better life and structure protection against shock and impact loads. More information can be found at http: //www.protectivestructures.org/contact.html.

Advances in Protective Structures Research is the first...

This is the first in-depth global study of women's football across the world. This collection considers women's football, in fifteen countries worldwide, in a global context, and analyzes its progress, challenges and problems it has faced.

It shows how women's football has made a significant contribution to the emancipation of women's football in many countries. It also traces the evolution of women's football in face of resistance, rejection and prejudice and describes women footballer's struggle for equal rights in a male dominated football world.

This book is devoted to the cultural and biological dimensions and values of landscapes, linking the concepts of biodiversity, landscape and culture and presenting an essential approach for landscape analysis, interpretation and sustainable dynamics.

Early chapters explore the concepts and values of biocultural landscapes, before addressing the methodology to identify the relationship between biological and cultural diversity. The volume continuous with a series of case studies and with an exploration of the key role of biocultural diversity in contemporary landscape...

This book focuses on water content estimation and control of the PEM fuel cell stack and the individual cell in vehicle. Firstly, the mathematical connection between polarization curve and equivalent circuit model proves importance of MEA and its feasibility to study water content. Optimizing structure of MEA realizes the internal water content recirculation of a fuel cell and improves its performance under middle or lower current density. The influence of water content on performance of MEA is quantified, and variation of equivalent circuit model is an excellent indicator of water...

This book focuses on the unified solutions and analysis for the problems in soil mechanics based on the unified strength theory, which is a new theory on the yield and failure of materials under multi-axial stresses. Then, it provides a system of yield and failure criteria adopted for most materials, from metallic materials to rocks, concretes, soils, polymers, etc. It includes the Tresca criterion, Mohr–Coulomb theory, and Mises criterion as well, which are special cases or linear approximation of the UST.