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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness...

This book focuses on the unified solutions and analysis for the problems in soil mechanics based on the unified strength theory, which is a new theory on the yield and failure of materials under multi-axial stresses. Then, it provides a system of yield and failure criteria adopted for most materials, from metallic materials to rocks, concretes, soils, polymers, etc. It includes the Tresca criterion, Mohr–Coulomb theory, and Mises criterion as well, which are special cases or linear approximation of the UST.

This is the first collection of translations of Chinese film theory to be published in English. By using translations rather than summaries, as other works have done, "Chinese Film Theory" provides readers with an introduction to the issues current in China's film circles. It includes eighteen chapters written by a broad range of writers--from well established scholars to young people at the beginning of their involvement in film in China. This collection indicates a trend away from the study of external qualities of film and toward a study of the film itself.

The volume has been...

This book contains the most comprehensive reviews on the latest development of switchgrass research including the agronomy of the plant, the use of endophytes and mycorrhizae for biomass production, genetics and breeding of bioenergy related traits, molecular genetics and molecular breeding, genomics, transgenics, processing, bioconversion, biosystem and chemical engineering, biomass production modeling, economics of switchgrass feedstock production etc. The book will be of interest and great value to the switchgrass research communities in both academia and industry and a handbook for...

The Politicisation of Sport in Modern China: Communist and Champions is the first book in English which examines in chronological order key issues in sport in the People's Republic of China from 1949 to 2012 in the context of Chinese history, politics and society.

It explores the complexity of Chinese sport including the sovietisation of Chinese sports policy and practice; the emergence of the ‘two Chinas’ issue; the Cold War, the Cultural Revolution, sports diplomacy and sports militarism; China’s turbulent journey of participation in the Asian Games and in the...