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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness...

Driven by the need to achieve superior control performances for robots with hyper degrees of freedom, the virtual decomposition control approach is thoroughly presented in this book. This approach uses subsystem (such as links and joints of a complex robot) dynamics to conduct control design, while guaranteeing the stability and convergence of the entire complex robot without compromising the rigorousness of the system analysis. The central concept of this approach is the definition of the virtual stability. The stability of the entire complex robot is mathematically equivalent to the...

The first book to focus solely on the Asian Games, this is an analysis of the Oriental rival to the Olympics in terms of its geopolitical, economic, sociological, historical, racial and aesthetic context, looking at its birth, growth and maturation from 1913 up until 2006. Written by a team of international scholars, this is a collection of original research and first-hand material from archives across Asia which addresses a number of issues central to notions of nationalism and Orientalism in sport including:

• the relationship between the Asian Games and the Olympic Games...

The International Association of Protective Structures (IAPS) was launched on 1 October 2010 in Manchester, UK during the first International Conference of Protective Structures. The primary purpose of IAPS is to bring researchers and engineers working in the area of protective structures together, and to promote research and development work for better life and structure protection against shock and impact loads. More information can be found at http: //www.protectivestructures.org/contact.html.

Advances in Protective Structures Research is the first...

While most studies on Korean nationalism centre on textual analysis, Aesthetic Constructions of Korean Nationalism offers a different approach. It looks at expositions, museums and the urban built environment at particular moments in both colonial and postcolonial eras and analyses their discursive relations in the construction of Korean nationalism. By linking concepts of visual spectacle, urban space and governmentality, this book explores how such notions made the nation imaginable to the public in both the past and the present; how they represented a new modality of seeing for...