ISBN-13: 9783659285981 / Angielski / Miękka / 2012 / 112 str.
The unique public markets of Barcelona are poised for a thriving future based on their commitment to both global influences as well as the local traditions of trade and consumption. This global/local balance keeps the markets relevant to contemporary consumers allowing them to have a well-rounded experience as they shop. In this paper, I trace the history and previous incarnations of public markets over the centuries. I then uncover the debate surrounding globalization and its influence on the food system. Thereafter, I analyze the role of globalization manifested through the goals of the IMMB and their current tactics. I then examine the role of the IMMB and the community. By probing the layers of the market system, it is possible to comprehend the far-reaching influence they have on the city of Barcelona, her citizens, and even on the cities and countries involved with the markets beyond Barcelona's borders. This, then, helps us to understand why concentrating on and supporting the markets will help to ensure the dynamism of food consumption as well as a healthy city overall-economically, culturally, and socially-and one that will continue to thrive into the future.
The unique public markets of Barcelona are poised for a thriving future based on their commitment to both global influences as well as the local traditions of trade and consumption. This global/local balance keeps the markets relevant to contemporary consumers allowing them to have a well-rounded experience as they shop. In this paper, I trace the history and previous incarnations of public markets over the centuries. I then uncover the debate surrounding globalization and its influence on the food system. Thereafter, I analyze the role of globalization manifested through the goals of the IMMB and their current tactics. I then examine the role of the IMMB and the community. By probing the layers of the market system, it is possible to comprehend the far-reaching influence they have on the city of Barcelona, her citizens, and even on the cities and countries involved with the markets beyond Barcelonas borders. This, then, helps us to understand why concentrating on and supporting the markets will help to ensure the dynamism of food consumption as well as a healthy city overall-economically, culturally, and socially-and one that will continue to thrive into the future.