'This book breaks new ground by furnishing familiar models of 'meaning making' with new outfits. It provides a guided tour through the adjacent territories of linguistics and psychology, with abundant examples from current language-in-use. Importantly, the book also builds a bridge between recent experimental psycholinguistic findings and classical semiotic conceptualization.' Jacob L. Mey, Syddansk Universitet
1. The coin toss; 2. Deviance; 3. Omission; 4. Imprecision; 5. Indirectness; 6. Figurativeness; 7. Language play; 8. The social media; 9. The art of language; 10. The end game; Epilogue: a clearing revealing an eclipse; References; Index.