Pakistan's Beverages Industry in Focus to Congruence and Satisfaction

ISBN-13: 9783330051898 / Angielski

Hashim Iftikhar

Opis

At the present time a brutal rivalry exist between associations to achieve and protect greatest piece of the overall industry. Building and overseeing brands to build purchaser loyalty can help to surpass rivals in this fight. Advertisers use situating plans at creating and fulfilling a long haul connection with clients. Creating brand picture that cultivate customer loyalty is essential in this respect. Brand personality pays an essential part in securing a great picture of brand. The impact of brand personality on shopper loyalty builds its vitality towards brand execution and brand management. This exploration considers effect of brand personality on social outcomes towards Coca Cola, Pepsi Cola and Gourmet Cola.

O autorze

Iftikhar, Hashim
Hashim Iftikhar - National University of Computer & Emerging Sciences, Management Science Department, Karachi Campus.