Acknowledgments Fandom Divided: An Introduction Platforms and Conventions: (Hi)stories of Conflict and Community 1. "Preserving harmony in all the fan field": The Great Exclusion, the Breen Boondoggle and the Debate Over Community 2. "For the first time, we got to do some shouting back": RaceFail '09, or: Journal-Based Fandom as Alternative Public Sphere 3. "Yep, the Hugo award might be RUINED!": Geek Masculinity, Puppygate and the Reputation of the Hugo Awards Fiction and Reality: Between Transmedia Marketing and Social Critique 4. "A Loser Like Me": A Community of Outsiders, Fan Activism and Transmedia Marketing in Glee Fandom 5. "We Are the Districts": Fans' Reactions to Lionsgate's Hunger Games Transmedia Marketing Campaign The State of Fandom: An Outlook Chapter Notes Bibliography Index