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Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the first edition of this groundbreaking book.

This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners...

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the first edition of this groundbreaking book.

This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners...

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" - converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.

A selection of the world's leading specialists explore different aspects of sales force and pricing strategy integration:

• introduction:...

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.

A selection of the world s leading specialists explore different aspects of sales force and pricing strategy integration:

• introduction: overview on the...

Das Lehrbuch listet die Krankheitsbilder anhand der ICD-10-Klassifikationen auf und stellt die psychischen Storungen hinsichtlich ihrer Epidemiologie, Psychopathologie, Atiologie und Diagnostik, aber auch neuartiger Therapiekonzepte dar. Viele Fallbeispiele dienen dabei der Vertiefung und helfen bei der Einpragung des Stoffs. Eingeflossen sind neueste Forschungsergebnisse aus der Pharmakologie, Psychotherapie und biologischen Psychiatrie. Das Lehrbuch begleitet die Einarbeitung in das Fachgebiet wahrend des Studiums oder in der Facharztausbildung.