Different Modes to Enter India

ISBN-13: 9783659452840 / Angielski / Miękka / 2013 / 124 str.

Gursharan Sodhi

Opis

It is observed that in this world of globalization, all the international brands/ companies are looking to expand in different parts of the world but with different approaches. It is very interesting to identify why different companies of similar industry prefer different modes of entry to expand in same market of a country. Therefore, the purpose of this research is to explore the modes of foreign entry used by the multi-international companies.