International Retail Marketing

ISBN-13: 9780750657488 / Angielski / Miękka / 2004 / 280 str.

Grete Birtwistle; Margaret Bruce; Christopher M. Moore

Opis

This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.

Recenzje

'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.'
Ian McGarrigle Deputy Managing Director, Emap Retail

Spis treści

List of figures; List of tables; List of contributors; Acknowledgements; Foreword by Terry Leahy, CEO of Tesco; Introduction; Perspectives of international retailing - Retailing within an international concept; Retail logistics; The anatomy of retail buying; Retail store design; Issues and cases - The scope of e-commerce; Supply chain management; Young consumers; Ethical clothing; Luxury brands; Retail banking; Store image; Fashion trends in Hong Kong; Retail in the USA: the environment and consumer purchase behaviour.

O autorze

Margaret Bruce, Christopher M. Moore, Grete Birtwistle