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This is the first annotated bibliography to thoroughly cover the research studies on public opinion polls and survey research for the period 1935-1979. In addition to examining the first 45 years of polling and survey research in the United States, Walden provides appendixes on acronyms, source journals, print and CD-ROM sources, organizations associated with the field, and author and selective keyword indexes.

This is the first annotated bibliography to cover the research studies on public opinion polls and survey research for the first 45 years of polling and survey research in the...

Survey research is one of the most widely used research methodologies across the social and behavioral sciences. Two trends that have had a major impact on the development of survey methods over the last decade are (1) the application of techniques and theories from cognitive psychology to the understanding and reduction of survey measurement error, and (2) the application of new computer and telephony technologies to data collection and analysis. These trends and other emerging issues from the 1990's literature on survey research methods are captured here in 617 detailed annotations to...