Wyniki wyszukiwania:

Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area.   Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets is written to...

This book synthesizes and analyzes three decades of economic, political, and cultural policies and politics toward third world women. Focusing on the impact of the current global economic and political crises - debt, famine, militarization, and fundamentalism - the authors show how, through organization, poor women have begun to mobilize creative and effective development strategies to pull themselves and their families out of immiserating circumstances.