Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms

ISBN-13: 9783834934970 / Angielski / Miękka / 2012 / 261 str.

Ghenadie Anghel

Opis

A sound theoretical framework presenting the conceptual path that in turn elaborates the tools necessary to explain the intertwined relationship between globalization, corporate culture, national culture and modernization is to be firstly developed. The design of this dissertation aims to embed in this theoretical framework methodologically reliable empirical data rather than fragmented personal experiences in regard to the intercultural processes within German enterprises as a result of internationalization and globalization.

Spis treści

Reflexive Economic Globalization

Role of Soft Factors and Intercultural Competence

Corporate Cultural Profile of German Companies

Self-Interrogation of Traditional Values and Practices
Challenges of the Global Information Age

O autorze

After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.

Blurb

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.