Npd Tool Usage Among Small High Technology Firms

ISBN-13: 9783659537493 / Angielski / Miękka / 2014 / 368 str.

De Waal Gerrit Anton

Opis

This work reports on the associations between a variety of factors related to the adoption and use of 76 well-known new product development (NPD) tools on NPD performance at the project level in small high technology firms. The specific factors of interest are determinants of tool adoption, tool diffusion, thoroughness of use, flexibility of use, tool adaptation, user familiarity with tools, and tool satisfaction. The results provide managers and practitioners with several useful tool guides, benchmarking tables and models to aid in the selection and use of tools in NPD projects of any type.

O autorze

With a masters degree in physics and an MBA, Anton started off his career as research scientist in nuclear energy in South Africa. Later he launched an assembly plant for high-tech products in Malaysia. In New Zealand he entered academia with a PhD in Innovation Management and currently lectures at Swinburne University in Melbourne, Australia.