wyszukanych pozycji: 2
Gamification and Consumer Engagement: Creating Value in Context of Ict Development
ISBN: 9783030542047 / Angielski / Twarda / 2020 / 216 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
502,35 zł |
Gamification and Consumer Engagement: Creating Value in Context of Ict Development
ISBN: 9783030542078 / Angielski / Miękka / 2021 / 226 str. Termin realizacji zamówienia: ok. 20 dni roboczych. In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand... In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value... |
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cena:
502,35 zł |