Social Contagion as a Driver of Digital Product Use

ISBN-13: 9783739227740 / Angielski / Miękka / 2019 / 150 str.

Gabor Darvasi; Martin Spann

O autorze

Gábor Darvasi studied Physics at the University of Heidelberg. After working as a management consultant with Simon-Kucher & Partners for several years, he obtained his PhD (2019) in Quantitative Marketing from the University of Munich (LMU). Martin Spann studied Economics at the University of Kiel. He obtained his PhD (2002) and his Habilitation (2005) from the University of Frankfurt. Since 2010 he is a professor and director of the Institute of Electronic Commerce and Digital Markets at the University of Munich (LMU).