Nothing Happens Until a Sale is Made: Exploring Three Marketing Principles that Guarantee Success

ISBN-13: 9781594571640 / Angielski / Miękka / 2004 / 138 str.

Fred Perrotta

Opis

The marketing process can be reduced to three principles, planning, promotion and sales strategy. These three pillars, which support any marketing plan in any industry or profession, are the essence of this book. A "balanced attack" using these key elements is the basis of every successful enterprise.