Strategic Alliances in Biotechnology & Pharmaceuticals

ISBN-13: 9781608769971 / Angielski / Twarda / 2011 / 173 str.

Hans Gottinger;Celia Umali;Frank Floether

Opis

Both biotechnology and large pharmaceutical firms compete in a network industry characterized by rapid technological change which leads to industry change and market structure. This text covers a strategic industry analysis of a globally operating pharmaceutical and biotechnology industry.