At Your Service

ISBN-13: 9781118217221 / Angielski / Twarda / 2012 / 240 str.

Frank Eliason

Opis

A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it.

• Explains how to create a culture of empowered employees who understand the value of a great customer experience
• Advises on the need to communicate that experience to their customers and potential customers
• Frank Eliason, recognized by BusinessWeek as the 'most famous customer service manager in the US, possibly in the world, ' has built a reputation for helping large businesses improve the way they connect with customers and enhance their relationships

At Your Service will appeal to leaders, managers, business owners, customer service professionals, and anyone who wants to learn how to add value to their organization.

Spis treści

Foreword jeff jarvis xi

Foreword brian solis xv

Acknowledgments xxi

Chapter 1 This Could Be Your Brand 1

Chapter 2 Welcome to Our World of @YourService 7

Chapter 3 It Starts with a Capital C 18

Chapter 4 Do You Tell Your Customers Not to Call You? 25

Chapter 5 Let Me Check with My Boss 34

Chapter 6 The Social Media Hype 40

Chapter 7 The Starting Point 46

Chapter 8 The Snarky Web 51

Chapter 9 Scalable Intimacy 56

Chapter 10 Intimate Connections 65

Chapter 11 The Social Business 78

Chapter 12 Connecting 81

Chapter 13 The First Weeks at Comcast 86

Chapter 14 What Is Your Customer Guarantee? 92

Chapter 15 Tweet Tweet 99

Chapter 16 Driving Change in an Organization 109

Chapter 17 Social Customer Service Is a Failure 115

Chapter 18 An Inside Look at a Call Center 119

Chapter 19 The Basic Tenets of Service 130

Chapter 20 Is Service One of Your Values? 137

Chapter 21 Do You Trust Your Service Team? 142

Chapter 22 The Tail Wagging the Dog 149

Chapter 23 How Do You Speak? 158

Chapter 24 Startle Your Customer 166

Chapter 25 Responding to Social Media Crisis 171

Chapter 26 Doing Social Good 184

Chapter 27 Scale of Change 188

Chapter 28 Who Is Your Chief Customer Officer? 193

Chapter 29 The Power in You 197

Chapter 30 The Relationship Hub 201

Index 207

O autorze

Frank Eliason has built his career on building relationships with a diverse community of employees, Consumers, Small Business Owners, and Corporate Customers. He has been described as the "most famous Customer service manager in the United States, and possibly the world," as a result of his revolutionary approach to Customer relations while Director of Digital Care at Comcast. After leaving Comcast, Frank joined Citibank as the SVP of Social Media Strategy. His work has been recognized by many news organizations, including ABC News, CNN, Bloomberg TV, the New York Times, and Bloomberg Businessweek. He is also one of the most sought–after thought leaders on social media and Customer experience, and regularly participates in panels and speaking engagements.

Blurb

Praise for @YourService

"Frank understands that one of the cheapest, most effective forms of marketing is called extraordinary customer service." Seth Godin, author of We Are All Weird

"Eliason shows you how to enchant your customers by building trust and likability with the small, personal touches. His wisdom is bound to make your business flourish in this new age of fast, free, and ubiquitous social media."
Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"At Zappos, we believe that if we get the culture right, then most of the other stuff, like delivering great customer service or building a long–term enduring brand, will happen naturally on its own. This book shows the clear impact that company culture can have on the customer experience."
Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

"Compelling, personal, and illuminating, @YourService is a delight to read and essential if you have any influence at all on how your own company manages the customer experience!"
Don Peppers and Martha Rogers, PhD, coauthors of Extreme Trust: Honesty as a Competitive Advantage

"@YourService talks about what customer service really means in the networked world and helps you get there. It helps you face the changes you need to make in your corporate culture, and how to realize the benefits of superior customer service. There is a lot on the technology required, but the focus is always about how people treat people."
Craig Newmark, Customer Service Rep and founder of craigslist