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wyszukanych pozycji: 144
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Online Brand Communities: Using the Social Web for Branding and Marketing
ISBN: 9783319248240 / Angielski / Twarda / 2015 / 253 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the...
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cena:
384,63 zł |
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Advances in National Brand and Private Label Marketing: Second International Conference, 2015
ISBN: 9783319201818 / Angielski / Miękka / 2015 / 211 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding,... This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of top... |
cena:
384,63 zł |
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Advances in Digital Marketing and eCommerce: Second International Conference, 2021
ISBN: 9783030765224 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a dive...
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cena:
615,43 zł |
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Advances in Digital Marketing and Ecommerce: First International Conference, 2020
ISBN: 9783030475949 / Angielski / Miękka / 2020 / 220 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
384,63 zł |
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Advances in Digital Marketing and Ecommerce: Third International Conference, 2022
ISBN: 9783031057274 / Angielski / Twarda / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others. This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers ...
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cena:
653,90 zł |
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Advances in National Brand and Private Label Marketing: Third International Conference, 2016
ISBN: 9783319399454 / Angielski / Miękka / 2016 / 161 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels. This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions ... |
cena:
384,63 zł |
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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
ISBN: 9783319597003 / Angielski / Miękka / 2017 / 210 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contribu...
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cena:
384,63 zł |
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Handbook of Strategic E-Business Management
ISBN: 9783662524794 / Angielski / Miękka / 2016 / 1011 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Addressing strategic, operational and cutting-edge topics, this book offers a comprehensive and authoritative resource on the main e-business-related strategic management issues for companies. It also explores emerging issues, trends and opportunities.
Addressing strategic, operational and cutting-edge topics, this book offers a comprehensive and authoritative resource on the main e-business-related ...
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cena:
769,29 zł |
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Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019
ISBN: 9783030189105 / Angielski / Miękka / 2019 / 206 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
384,63 zł |
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Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021
ISBN: 9783030769376 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in... This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label ... |
cena:
576,96 zł |
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Handbook of Strategic E-Business Management
ISBN: 9783642397462 / Angielski / Twarda / 2013 / 1011 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social...
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within ...
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cena:
769,29 zł |
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Online Brand Communities: Using the Social Web for Branding and Marketing
ISBN: 9783319796840 / Angielski / Miękka / 2019 / 253 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand...
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out...
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cena:
230,76 zł |
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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018
ISBN: 9783319920832 / Angielski / Miękka / 2018 / 177 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions t...
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cena:
384,63 zł |
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Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022
ISBN: 9783031065804 / Angielski / Twarda / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses. This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Labe...
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cena:
576,96 zł |
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Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020
ISBN: 9783030477639 / Angielski / Miękka / 2020 / 178 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
538,49 zł |
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Advances in Design Engineering: Proceedings of the XXIX International Congress Ingegraf, 20-21 June 2019, Logroño, Spain
ISBN: 9783030411992 / Angielski / Miękka / 2020 / 617 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
576,96 zł |
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Advances on Mechanics, Design Engineering and Manufacturing II: Proceedings of the International Joint Conference on Mechanics, Design Engineering & A
ISBN: 9783030123451 / Angielski / Twarda / 2019 / 824 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
769,29 zł |
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Advances in Design Engineering III: Proceedings of the XXXI Ingegraf International Conference 29-30 June, 1 July 2022, Málaga, Spain
ISBN: 9783031203244 / Angielski / Miękka / 2023 / 1164 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book contains the papers presented at the XXXI International Congress INGEGRAF “Graphic Expression: reunion, reflection, representation,” held on June 29–30 and July 1, 2021, in Málaga, Spain. It reports on cutting-edge topics in product design and manufacturing, such as industrial methods for integrated product and process design, innovative design and computer-aided design. Further topics covered include virtual simulation and reverse engineering, additive manufacturing, product manufacturing,engineering methods in medicine and education, representation techniques and nautical,...
This book contains the papers presented at the XXXI International Congress INGEGRAF “Graphic Expression: reunion, reflection, representation,” hel...
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cena:
769,29 zł |
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Advances on Mechanics, Design Engineering and Manufacturing II: Proceedings of the International Joint Conference on Mechanics, Design Engineering & A
ISBN: 9783030123482 / Angielski / Miękka / 2020 / 824 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
769,29 zł |
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Peripheral Methodologies: Unlearning, Not-knowing and Ethnographic Limits
ISBN: 9781350173071 / Angielski / Twarda / 2021 / 184 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
504,05 zł |
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