New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach

ISBN-13: 9781838670634 / Angielski / Twarda / 2019 / 184 str.

France) Dr Houcine Akrout (INSEEC Business School; France) Dr Karine Raies (INSEEC Business School; USA Professor Arch G. Woodside (Coastal Carolina University

Opis

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.