Connected Business: Create Value in a Networked Economy

ISBN-13: 9783030768966 / Angielski / Miękka / 2021 / 415 str.

Oliver Gassmann; Fabrizio Ferrandina

Spis treści

Part I: Exploring the Networked Economy.- Connected Business: Creating Value in the Networked Economy.- Platform Economy: Converging IoT Platforms and Ecosystems.- Ecosystems: Unlocking the Potentials of Innovation Beyond Borders.- Digital Health Interventions.- Mobility: From Autonomous Driving Towards Mobility-as-a-Service.- Industry 4.0: Navigating Pathways Toward Smart Manufacturing and Services.- Decentralized Platform Ecosystems for Data and Digital Trust in Industrial Environments.- Sustainable AIoT: How Artificial Intelligence and the Internet of Things Affect Profit, People, and Planet.- Part II: Management Strategies for Connected Business.- Digital Transformer’s Dilemma: Innovate Twice to Survive.- Experimenting: What Makes a Good Business Experiment?.- Driving Connected Business Initiatives: Do’s and Dont’s.- AI for Decision-Making in Connected Business.- Cybersecurity: Balancing Efficiency with Long-Term Resilience in Connected Ecosystems.- Patent Strategies in the Networked Economy.- Part III: Case Studies on Connected Business.- Bosch IoT Suite: Exploiting the Potential of Smart Connected Products.- GF Machining Solutions: Real-Time Manufacturing Process in a Cloud Environment.- Linde: Business Value with Connected Cylinders in Hospitals.- ABB: Creating Value with Open Smart Home Automation Systems.- Covestro: Digital Technical Services as New Business Model for the Polymer Processing Industry.- BASF: Precision Farming with Lark Bread Initiative.- AgriCircle: Innovating Agricultural Ecosystems.- AGL Energy: Moving to the Connected and Orchestrated Customers.- EnBW SMIGHT: Addressing the Energy and Mobility Transition as Electricity Grid Operator.- Siemens: UK’s First Fully Converted Electric Avenue “W9”.- Groupon: Managing a Rapidly Growing Platform with Scale-Up Metrics.- Marquard Media: 4Player’s Learning DNA to Survive Disruptions.- Vontobel: Rethinking Wealth Management.- Cambridge Analytica: Magical Rise, Disastrous Fall.

O autorze

Oliver Gassmann is Professor of Technology and Innovation Management at the University of St. Gallen (Switzerland), and the Chairman of the Institute of Technology Management. He is a prominent thought leader on business models, and Google Scholar's most-cited professor in ‘R&D Management’ worldwide.

Fabrizio Ferrandina is the Group CEO of Zühlke, a global innovation service provider. His career has been dedicated to driving software and system projects for clients all over the world. Until 2018 Fabrizio Ferrandina was CEO of the German subsidiary and member of the Zühlke Group Executive Board. 

Blurb

How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?

This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question.

Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation.

This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.

As Connected Business is rapidly becoming the new normal, this book provides a rich and timely source of reflection and inspiration.

Dr. Peter Terwiesch, President of ABB Process Automation