Brand Integrity : Strategies for Fighting Contraband and Counterfeit Goods

ISBN-13: 9781616320881 / Angielski / Miękka / 2012 / 187 str.

Anthony J. Franze; Craig A. Stewart; Evelina Norwinski

Opis

This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.