Autonomous Agents in Bargaining Games : An Evolutionary Investigation of Fundamentals, Strategies, and Business Applications

ISBN-13: 9783639093421 / Angielski / Miękka / 2009 / 176 str.

Enrico Gerding

Opis

This book investigates fundamental aspects ofautomated bargaining using software agents, as wellas business-related applications. Software agents areprograms which are capable of autonomously andintelligently realise a given task. By means of suchagents, the bargaining process can be automated,allowing products and services to be flexible andtuned to the individual preferences of the peopleconcerned. The fundamental part investigatesbargaining within a stylised world, and studies thefactors that influence bargaining outcomes in such asetting. This can provide insights for the productionof software agents, strategies, and setting upbargaining rules for practical situations. This isachieved using computational simulations, as well asgame theory. A framework is then introduced wherenegotiation is used for recommending shops tocustomers, for example on a web page of an electronicshopping mall. Furthermore, a system is presented forselling and personalising so-called informationgoods, such as news articles, software, and music.The system is capable of taking into accountimportant business-related conditions such as thefairness of the negotiation.

O autorze

Dr Enrico Gerding is a lecturer in the School of Electronics and
Computer Science at the University of Southampton, UK. He did
his PhD research at the National Centre for Mathematics and
Computer Science (CWI) in Amsterdam, The Netherlands, and was
awarded the PhD from the University of Eindhoven in July 2004.