Cultural Leadership in Transition Tourism: Developing Innovative and Sustainable Models

ISBN-13: 9783031141201 / Angielski / Twarda / 2022 / 309 str.

Elena Borin;Mara Cerquetti;Marta Crispi

Opis

Cultural tourism has proved to be a significant source of economic development for cultural destinations, but it has also emerged as a sometimes potentially controversial and unsustainable phenomenon. The recent pandemic has also pointed out that we need different models of development of tourism, that include a more balanced approach to cultural components in cities and rural areas. Calls have been made on the need to design more sustainable models of tourism development for cultural destinations, conceiving tourism as a means to increasing the quality of life and generating economic opportunities in cities and regions by involving their communities and stakeholders. This book presents an in-depth analysis of the transition towards more sustainable models of cultural tourism development. Starting from the ongoing debate on cultural ecosystems, the book explores the potential key role of cultural and creative organizations as leaders of change. Including theoretical contributions, quantitative and qualitative analyses and international case studies, the book explores the role of cultural actors as leaders and their potential as drivers of culture-led innovation for tourism in cities and regions.

Spis treści

Chapter 1. Cultural Organisations as Drivers for Change in Tourism.- Chapter 2. Cultural Ecosystem Approaches as Key for New Development Paths: A Reflection on Management and Governance Implications.- Chapter 3. Towards Sustainable Innovation in Tourism. The Role of Cultural Heritage and Heritage Communities.- Chapter 4. Cultural and Creative Industries as Activators and Attractors for Contemporary Culture-driven Nomadism.- Chapter 5. Cultural and Creative Industries in the Brussels Region. Challenges and Opportunities of the Ecosystem.- Chapter 6. Industrial Tourism as a New Opportunity for Cultural Tourism Development in the Post-pandemic Era.- Chapter 7. Documentation Activities for Historic Railways: Detection of Potential and Weaknesses for a Sustainable Cultural Heritage Resource.- Chapter 8. Digital Documentation for Enhancement and Conservation of Minor or Inaccessible Heritage Sites.- Chapter 9. Digitalisation and Cultural Heritage Tourism in Asia: Stepping in Without Stepping Out.- Chapter 10. Girona Episcopal: An Analysis of a New Cultural Brand.- Chapter 11. Multidimensional Value Creation Through Cultural Programmes? Challenges for Veszprém-balaton ECoC 2023.- Chapter 12. Eliminating Overtourism in UNESCO Destinations: A Case Study from Slovakia.- Chapter 13. Sustainability and Commodification? The Role of Cultural Assets in the Development of New Paths for Tourism in Catalonia.- Chapter 14. Сultural Relationship Marketing Prospects and Potential.- Chapter 15. Inclusive Tourism, a Cultural Paradigm Shift in Approaching Tourism Development.- Chapter 16. Towards a Demand Profile of Wwoofers in Portugal: Ecological, Rural and Voluntary Principles in Tourism.

O autorze

Elena Borin is Associate Professor of Business Administration and Member of the research centre CERMES - Management, Economics and Local Development at Link Campus University (Rome, Italy) . She is Board Member of ENCATC - European network on cultural management and policy (Brussels, Belgium). Previously, she was the Director of the Master in Arts and Cultural Management and Coordinator of the Research Team in Arts and Cultural Management at the Burgundy School of Business (Dijon, France). Her research and publications focus on cultural management and governance, public-private and multi-stakeholder partnerships, accounting and sustainability reporting in the cultural sector.

Mara Cerquetti is Associate Professor of Management at the Department of Education, Cultural Heritage and Tourism of the University of Macerata (Italy). Her research and publications focus on cultural management and policy, cultural heritage value, value creation and measurement, cultural marketing, museum management and sustainable tourism.

Marta Crispí is Professor of History of Art, Heritage and Museology at the Degree of Humanities at the Universitat Internacional de Catalunya (Spain). She is the author of several papers and book chapters on Gothic Art, iconography and heritage. She has been the IP of different research projects and knowledge transfer in cultural management and heritage.

Judith Urbano is the Dean of the Faculty of Humanities at the International University of Catalonia (Spain) and Director of the Research Group History, Architecture and Design. Her expertise is in the fields of 19th century architecture (Historicism, Eclecticism, Art Nouveau), catalan modernism, avant-garde movements and women artists. She is the author of several books and articles about art history and architecture of the nineteenth and early twentieth centuries.