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In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

This book illuminates how, in Nazi Germany,...

Most companies suffer from one problem: lack of sales. A study by Dun & Bradstreet reported that the biggest difference between successful and unsuccessful companies was one attribute: successful companies sold more than unsuccessful ones.

"Nothing happens until a sale is made" is truer now than it has ever been. Some sales people blame the economy, while others sell regardless of economic conditions....

In his interpretation of Antigone, Seamus Heaney says, ‘Nobody can be sure they are always right.’ Maureen O’Shaughnessy’s The Truth about A further attends to this idea through various readings of the myth as portrayed by Sophocles, Brecht, Ted Hughes, Anne Carson and, most particularly, Euripides. Set in contemporary Sydney, among a fictional underworld family, The Truth about A not only considers the issue of whether to obey the law or your conscience but delves into the nature of the creative impulse and the eternal bonds and chasms...

This book examines gender, state and social power in Indonesia, focusing in particular on state regulation of divorce from 1965 to 2005 and its impact on women. Indonesia experienced high divorce rates in the 1950s and 1960s, followed by a remarkable decline. Already falling divorce rates were reinforced by the 1974 Marriage Law, which for the first time regulated marriage for both Muslim and non-Muslim Indonesians and restricted access to divorce. This law defined the roles of men and women in Indonesian society, vesting household leadership with husbands and the management of the...

This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical problems are reviewed in the light of the systems approach. Finally there is a comparative summary in tabular form, an illustrative systems study and a decision schedule.