Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

ISBN-13: 9780593070093 / Angielski / Twarda / 2014 / 368 str.

Ed Catmull President of Pixar and Disney Animation

Opis

As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, 'Toy Story' was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as 'Monsters, Inc.', 'Finding Nemo', 'The Incredibles', 'Up', and 'WALL-E', which have gone on to set box-office records and garner 27 Academy Awards. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable.

Recenzje

Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn't strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation. George Lucas

O autorze

Ed Catmull is co-founder of Pixar Animation Studios, and before his retirement in 2019 was president of Pixar Animation and Disney Animation. He has been honoured with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. In 2019, he received a Turing Award-often called the Nobel Prize of computing-for his pioneering work on computer-generated imagery. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife, Susan.

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