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In today s competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. INFORMATION AND MANAGEMENT SYSTEMS FOR PRODUCT CUSTOMIZATION will concentrate on...

In today s competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. INFORMATION AND MANAGEMENT SYSTEMS FOR PRODUCT CUSTOMIZATION will concentrate on...

Thomas Mann ist durch sehr bewusste Strategien und Inszenierungen zu dem Thomas Mann geworden, als der er in die Literaturgeschichte eingegangen ist. Diesem Selbstentwurf des Autors Thomas Mann zum reprasentativen deutschen Schriftsteller geht der Sammelband nach. Er fragt nach der Semantik der Reprasentanz, die Thomas Mann gebraucht, analysiert die Stellung im literarischen Feld seiner Zeit und beschreibt die Apparate, die seinen Ruhm zu multiplizieren wussten.In der Summe entsteht ein Bild von Thomas Mann, das die gangigen werkbiographischen Zugange uberbieten mochte und danach fragt,...