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This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes."

This unique Festschrift in honor of Professor Kevin J. McKenna on the occasion of his sixty-fifth birthday is different from most such celebratory essay volumes in that it does not consist of essays from various authors but is rather a collection of fourteen of his most significant publications on proverbial matters from the last two decades. For more than twenty-five years, Professor McKenna has taught Russian language, culture, and literature at the University of Vermont, and during this time, he has gained national and international recognition as an instructor, scholar, and administrator....

This groundbreaking book in theoretical and empirical phraseology research looks at Europe s linguistic situation as a whole, including 74 European and 17 non-European languages. The occurrence of idioms that actually share the same lexical and semantic structure across a large number of languages has never been demonstrated so clearly before Widespread Idioms in Europe and Beyond. This book answers significant questions regarding hitherto vague ideas about the phraseological similarities between European languages and their cultural foundation, ranging from intertextuality, aspects of...

A familiar, beloved, and yet misunderstood character in the Japanese folktale tradition is the animal-woman, an earthly animal that assumes the form of a female human. In order to articulate the characteristics that make Japanese Animal-Wife tales unique, this trailblazing book Japanese Animal-Wife Tales: Narrating Gender Reality in Japanese Folktale Tradition challenges long-held characterizations of them in folklore scholarship. By re-examining the gender-specific behaviors of both the animal-woman and her human spouse, the book recovers the sociocultural and historical contexts that...