ISBN-13: 9780987499004 / Angielski / Miękka / 2014 / 202 str.
ISBN-13: 9780987499004 / Angielski / Miękka / 2014 / 202 str.
The Digital Delusion: How to Overcome The Misguidance & Misinformation Online. 7 Simple Steps To Becoming The Online Leader In Your Industry by Doyle Buehler The book addresses the fundamental question that all online businesses ask, "How do I, as an online Entrepreneur, overcome the clutter of online information, the social media hype, the overwhelming technologies, the misguidance and misinformation online, to ignite my business success?" Find out exactly what you need to know to build your Online Empire, with Doyle's unique, progressive, practical and pertinent platform of the 7 Step Online Empire Project that will move your business from zero to hero. This book is about digital leadership - creating the necessary digital ecosystem to really help your business. It is not old-school "build a website, make a Facebook page and SEO, and people will beat a path to you bank account," either. It is practical, real world guidance to help you, the business leader reach the levels of success online that you deserve. "The Digital Delusion" brings years of Doyle's real industry expertise, experience, successes and failures together so that business leaders and entrepreneurs can move beyond the hype and confusion to become truly remarkable online. Many businesses are failing to get the leads and sales online that they were promised by this new, golden age. His book is at the intersection of digital leadership and entrepreneurship. Doyle has been building a unique digital strategy and implementation plan for entrepreneurs wanting to get the most out of all of their online activities while getting past the clutter and confusion of all things digital. This book is exactly what the "old media" guard of digital media, advertising and so-called SEO experts don't want you to see; it is about taking all of the massive waste of time and money online, and putting it back into your pocket. If you are successful in business but not seeing the same level of success through your digital business, Doyle's promising and inspiring "The Digital Delusion" provides the breakthrough you need. What Is The Ultimate Benefit of the Book for the Reader? "The Digital Delusion" allows you to understand, comprehend and build a working, successful online strategy, as well as an effective implementation plan to carry out your individualized strategy. The book removes the delusions that currently exist with online businesses, and allow the reader to develop a sound presence online that works. It moves you progressively from a follower online, to the digital leader that your audience looks towards. Book Testimonials "Buehler invites us along as he travels up the various digital tributaries into the mystical heart of darkness that is the digital industry, where we encounter the monkey and reptilian tribes that inhabit these parts and the digital extremists, false gurus and the downright rogues that lead them. He then systematically asks us to recognise the self-perpetuating fraud that is the norm here and brings some real light into the otherwise heated, cluttered and confusing world of online. It was well worth the trip. " John Lynch. Entrepreneur, Climbing Fish Ltd, Digital Ministry "Most entrepreneurs still have their heads in the sand when it comes to their online strategy and Doyle pulls no punches with this book as he offers a proven methodology for driving serious results online." Glen Carlson, CEO, Key Person Of Influence Australia "At long last the Digital Delusion is smashed. There is so much misinformation and downright confusion about the online world, thank goodness someone has finally written the book to make sense of it all. Doyle Buehler gives all the right information, delivered in a no BS way, that is the key to actually making the most of the online world and social media in any business." Andrew Griffiths, Australia's #1 Small Business and Entrepreneurial Author.
The Digital Delusion offers a proven, award-winning, step-by step strategy for growing a profitable business online, for every scenario and industry. Thoroughly detailed, it offers readers a straightforward, universally applicable methodology for getting profitable, right now. It delivers first class, premium results online. The Digital Delusion has helped hundreds of businesses learn a streamlined, fascinating and more efficient way to operate online. One of the fundamental books about marketing and strategy for online businesses, it is based on over 14 years of research, personal experience and online implementation by the author.The Digital Delusion has the power to permanently change your views of online business and how to deliver value across the digital ecosystem. It will pull the carpet out from under businesses that are using the digital gap to take advantage of time-poor entrepreneurs struggling online, and wanting to get better results, as they grapple with what is really important and what is nothing but digital fluff. And, more importantly, how to get past the clutter and confusion of an online world that is fundamentally over populated with social media "gurus", marketing "rockstars", Content Marketing "Kings", and so-called "internet marketing millionaires". These are the 21st Century equivalent of the "Snake Oil Salesmen" of Centuries passed.In The Digital Delusion, Buehler argues that we dramatically miss the real value of our online business, and shows how you may be losing an incredible amount of credibility and potential customers as a result. He shows you how deeply these misconceptions and "delusions" are affecting how we work online, and how we are losing business as a result, and how ingrained these misconceptions permeate the online world by the marketing agencies and the existing silos of online business.He also introduces us to the unique and powerful process and proven methodology that successful businesses can use to become phenomenally successful with their business online. If you want to stay competitive in todays online industry, you need to make some changes as to how to tap into significant value that you can deliver to your audience and starving crowd - this is digital leadership. This book delivers the value that is missing in todays fast-paced, everything changes-every-minute mentality that businesses face online.This book will educate, empower and enlighten the focussed entrepreneur or business owner who wants to get the most out of online. If you are looking at getting serious results for your business online, this is the book that will get you there.Buehler has coached and inspired many in the areas of digital leadership, online marketing and digital strategy. He has electrified businesses and audiences around the world, with his wit, high octane public speaking, and is called by some as the Worlds #1 Digital Leadership Coach. His mission is to prove that every business can be phenomenally successful online.Book Testimonials"At long last the Digital Delusion is smashed. There is so much misinformation and downright confusion about the online world, thank goodness someone has finally written the book to make sense of it all. Doyle Buehler gives all the right information, delivered in a no BS way, that is the key to actually making the most of the online world and social media in any business." Andrew Griffiths, Australias #1 Small Business and Entrepreneurial Author.