Handbook of Research on Innovation in Tourism Industries

ISBN-13: 9781782548409 / Angielski / Twarda / 2014 / 384 str.

Gry Agnete Alsos;Dorthe Eide;Einar Lier Madsen

Opis

The tourism sector - already one of the fastest growing industries in the world - is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation strategies in tourism remains scarce. This pioneering Handbook offers timely, original research on innovation within the tourism industry from a number of interdisciplinary and global perspectives.