Feasibility Study on Life Insurance Market of Pakistan

ISBN-13: 9783848426584 / Angielski / Miękka / 2014 / 176 str.

Dewan Mohammad Abdur Rob;Ali Mohammad

Opis

New Insurance Act-2000 in Pakistan requires that no insurance firms can cater to both segment (life and non life) under one company. The immediate impact of this law is that firms operating both segments under one roof have to separate them. IGI is one of the pioneer in insurance business in Pakistan and it serves both segments under single entity hence a need arises to assess marketing feasibility for the launch of IGI life as a separate entity from IGIs general insurance business. In this book, we conducted a feasibility study for IGI to lunch operation of life insurance as separate entity. Our feasibility study includes study of product mix, consumer behavior, marketing strategy and financial analysis. Our findings suggest IGI to lunch life business

O autorze

Born in 1980, Mohammad Abdur Rob Dewan graduated from University of Dhaka majoring Accounting and Information Systems. He won Asian Development Bank scholarship for MBA at Lahore University of Management Science at 2007. Recently he was awarded MPhiL from Bocconi University. Currently, he teaches at different universities in Bangladesh