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New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics...

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics...

In today's world, technology has seamlessly woven itself into the fabric of our social existence, leaving an indelible mark. This book aims to illuminate the far-reaching impact of technology across various aspects of our lives, including business, commerce, lifestyle, sentiment analysis, and transportation. It delves into both the advantages and drawbacks of technology, emphasizing the need for a delicate balance between our social interactions and its pervasive influence. In today's interconnected world, technology profoundly influences our social fabric. This book explores its impact...