ORGANIZATIONAL CHANGE RECIPIENTS AND CHOOSING AN OPINION LEADER : A MIXED METHODS INVESTIGATION

ISBN-13: 9783639123487 / Angielski / Miękka / 2009 / 124 str.

Dean Vitale

Opis

To better understand the phenomenon of opinion leadership within the context of organizational change, a study of employees was conducted across two banks in the midst of a corporate merger. Qualitative and quantitative data on organizational culture and employee self-report and other-reported attitudes and personality are analyzed from interviews and survey questionnaires. Results suggest significant differences in midmerger change attitudes between legacy banks. Employees of the dominant bank were more likely to describe their referent organizational opinion leaders (OOL) with workrelated terms, whereas employees of the dominated bank were more likely to describe their respective opinion leaders with interpersonal terms expressing positive affect. Neither the strength of influence wielded by organizational opinion leaders (OOL), nor the leadership style of OOL differed between banks. However, a multi-level analysissuggests OOL job performance predicts OOL strength of influence.

O autorze

Currently serving as Assistant Professor of Management in the
Graduate school at the Air Force Institute of Technology. Dr.
Vitale earned his PhD at Auburn University, Alabama. Research
interests include Organizational Analysis and Change, Research
Methods, and Organizational Development.