ISBN-13: 9780446394567 / Angielski / Miękka / 1999 / 340 str.
Using actual case histories that readers can apply directly to their businesses, two experts in organizational behavior, corporate culture, and customer service demonstrate how to dramatically improve a company's overall performance by motivating behind-the-scenes workers. Deal is the bestselling author of Corporate Cultures, which has sold 75,000 copies.