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On Target Mastering the Four Pillars of Business Success including: 1.Message is all about what you say to your target market. It's about communicating your unique value and why your offer solves a specific problem. Hopefully the problem you solve is an urgent one, like a toothache or a leaking roof. If you're a dentist or a roofer and the people you serve aren't in any kind of pain, then you're not going to be very busy. 2.Market is the group of people who are your ideal prospects. You may want to think of everyone as a potential buyer, but few companies have the mass market of a company...