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The complete guide to choosing and using GIS in business

Over the last few years, Geographical Information Systems (GIS) have become less expensive and easier to use, and the tremendous potential of GIS to boost business productivity is finally being realized. Incorporating the latest developments in GIS technology and applications, this book explores what GIS has to offer companies in many different areas of industry today and how it can be successfully integrated into existing business operations.

Building on the success of its predecessor, this Second Edition...

This text examines the impact of new IT initiatives from the business angle. The case material is derived from the year's best research projects from five leading UK business schools - Bath, Cranfield, Imperial College, Manchester and Warwick.