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The Anime Boom in the United States is a comprehensive and empirically grounded study of the expansion of anime marketing and sales into the United States. It explores the transnational networks of anime production and marketing while also investigating the cultural and artistic processes the art form inspired.

Drawing on in-depth interviews with animation professionals, field research, and a wide-scale market survey, The Anime Boom in the United States investigates the Japanese export of anime television and film to the United States. This story carries broad significance for those interested in understanding the cultural and media globalization.