Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Career in Fashion Public Relations

ISBN-13: 9781467939973 / Angielski / Miękka / 2012 / 148 str.

Crosby Noricks

Opis

"A Top 5 Business Book to Read this Summer" - PR Daily One of "9 Books Every Style Blogger Should Read" - Independent Fashion Bloggers (IFB) "I come across young women and men wanting to get into the fashion/lifestyle PR business almost every day. Ready to Launch...answers the questions that everyone asks." - Melissa Davis, Ruby Press "If you want a career in fashion PR but just can't seem to catch a break, Ready to Launch] is the book for you."- Marguerite Darlington, Inside FMM Ready to Launch is an information-dense, fun-to-read adventure through the fast-paced, ever-evolving world of public relations in the fashion industry. Written particularly for those just getting started (public relations undergraduates, entry-level practitioners), Ready to Launch is the only career guide tailored specifically for aspiring fashion PR professionals. A definite must-read for anyone considering a career in fashion PR, marketing or a related field, the book charts the course from education to internships and interviews, touching on personal branding, reputation management and setting a long-term career vision for ongoing success. Ready to Launch was written by Crosby Noricks, founder of leading fashion PR resource PR Couture, based on her own career trajectory in fashion PR, consumer marketing and social media. The book also includes contributions from more than two dozen fashion public relations practitioners working with brands like Betsey Johnson, Elie Tihari, Coach, Tom's and Nine West, as well as top agencies Edelman Digital, Style House PR, and Regan Communications. Begin your career in fashion PR with practical, valuable advice already in hand. Get answers and information like:

• The difference between PR, Marketing & Advertising
• What to expect from a career in fashion PR
• Different ways to work in fashion PR
• Public Relations Title and salary information
• How to get noticed for the job you want
• Favorite job interview questions from fashion PR hiring managers
• Contact information for top fashion PR agencies
• How to use social media to find jobs before anyone else
• How to create personal and professional goals to help keep you on track
• Glossary of must-know fashion PR terms