Identifying and correcting service quality problems by applying the GAP-Model - Musterstädter Golfclub e.V.

ISBN-13: 9783640867141 / Niemiecki / Miękka / 2011 / 52 str.

Dustin Crefeld

Opis

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Business and Information Technology School - The Entrepreneurial University Iserlohn (Sport & Event Management), language: English, abstract: This essay relates to the gap model of service quality developed by Parasuraman, Zeithaml and Berry. Nowadays it has become an important pattern of the modern service management processes. The gap model will be applied to the "Musterstadter Golfclub e.V."