Branding Blocks: A Guide For Developing a Brand and Image for Success

ISBN-13: 9781500299699 / Angielski / Miękka / 2014 / 130 str.

Contrecia T. Tharpe

Opis

Your brand and image are two major components necessary for success, but often neglected. BRANDING BLOCKS: A GUIDE FOR DEVELOPING A BRAND AND IMAGE FOR SUCCESS aids its readers in the beginning stages of creating a brand and image that caters to their demographic, speaks to their craft/profession/career and presents a strong message to the public. This book focuses on developing a brand and image that embodies Dolce Belletto's 3 C's: cohesiveness, clarity and consistency. Each chapter is filled with information, tasks and activities so that the reader is able to gain a better understanding of the material they just read."