Business Cultures in Europe

ISBN-13: 9780750608725 / Angielski / Miękka / 1993 / 392 str.

Colin Randlesome; William Brierley; Colin Gordon

Opis

This second edition takes into account the many changes which have occurred in Europe in recent years. In particular, the chapter on Germany has been substantially revised and now includes sections on the Western and Eastern regions, following reunification.

Recenzje

'... Many of the enduring mysteries of our European neighbours are clarified ...'
Financial Times
'For the businessman rushing off to explore a new market in Europe, this easy-to-read and fast-flowing book is as essential as the travel guide - and it's
the perfect companion on the train or plane to the continent.'
Business East Midlands
'It is a book with all the hallmarks of a business Baedeker: a well-written and sharply focused compendium of useful and pertinent 'doing business in..' information about the six leading European Community countries...'
Journal of General Management

Spis treści

Preface; The business culture in Germany - Western Germany; Eastern Germany (Collin Randlesome); The business culture in France (Colin Gordon); The business culture in Italy (William Brierley); The business culture in the United Kingdom (Collin Randlesome); The business culture in Spain (Kevin Bruton); The business culture in the Netherlands (Peter King); Conclusion; Index.

O autorze

Collin Randlesome, William Brierley, Kevin Bruton, Colin Gordon, Peter King